You’d think – for someone who works with books and stories all the time – that reading for pleasure would be an easy thing.
But, somehow, in lockdown, that just doesn’t seem to be happening. I don’t know if it’s the pressure of trying to find new clients (I have to pay the bills!) or the constant updating from government and rolling news bulletins, but I’ve been finding really difficult to switch off.
Stuck between locked in and locked out. We’re allowed out, but there’s nowhere to go to. So, do you stay in, continuing lockdown, or do you go out, enjoying the slight relaxation but not really achieving anything?
Slowly, gently, we are emerging from lockdown. Like a caterpillar out of a pupas we shall soon be fully-fledged butterflies. But until then, we’ll just wriggle around a bit more and for a bit longer than we did in the first part of lockdown.
Whether we’re telling a story, selling a product, or issuing governmental directives, clarity is vital. People need to be clear on your message and I fear that a series of ‘if’ statements doesn’t provide a pathway out of lockdown but instead just muddies the water further.