A client recently asked me if I ever have an opinion on certain words. I don’t. Words are there to communicate a message – to tell a story. I do not sit with a dictionary ticking off the words I love and scratching out the words I hate.
Except one.
A client recently asked me if I ever have an opinion on certain words. I don’t. Words are there to communicate a message – to tell a story. I do not sit with a dictionary ticking off the words I love and scratching out the words I hate.
Except one.
