Inconsistencies can cost a lot. Money from potential clients. Readers from future books. Votes from future elections.
It looks like I’m going to have a lot of bedtime reading tonight!
Whether we’re telling a story, selling a product, or issuing governmental directives, clarity is vital. People need to be clear on your message and I fear that a series of ‘if’ statements doesn’t provide a pathway out of lockdown but instead just muddies the water further.